WordPress Plugins

A AdSense WordPress Plugin basically an add-on towards the current software program that compliments the function of the WordPress blog and enhances its some fashion. Some plugins fight against spam or perhaps back up your WP weblog.

WP.org provides weblog users the choice of applying plugins whereas WP.com will not. One particular with the alot more preferred plugins for bloggers seeking capital is All-in-One Search engine marketing Pack. This plugin allows the content to be to optimal. An additional plugin is ShareThis which installs social media buttons on the blog. These two plugins are an added benefit for the WordPress weblog knowledgeable at WP.org. Sadly, WP.com doesn’t have plugin capabilities.

WordPress Money Making Possibilities

Blogging and affiliate programs or cost-per-action applications are a winning combination! Google AdSense is actually a favorite affiliate plan of bloggers. Bloggers’ internet site visitors reward them with income whenever they click on a Google AdSense advertisement that are all through the blog post. Sadly, Google AdSense can not be included on the WordPress.com platform. In addition, direct affiliate links or affiliate banners can’t be featured there either.

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Argentina Food Technology Summit 2011

On August 18 will be held in the Hilton Hotel in Buenos Aires, the second edition of the largest enecuentro for professional food and beverage industry in Argentina. The event includes a business area and is an opportunity to meet consumer trends and innovation in the industry. Know who the speakers.

Larger portions and increased obesity in the U.S.

Lisa Young is a nutritionist and associate professor of nutrition at the University of New York. She is the author of “The Portion Teller Plan.” Will speak on “The Hidden Costs of large portions: a call to action” (9 to 11).

One of the possible reasons for the growth of obesity rates is the increased portion sizes and, therefore, calories. This presentation will provide an overview of changes in the rations, the influence of size on the intake of foods and consumer attitudes around them. This paper will provide recommendations and strategies to address this trend and offer attractive opportunities to help reverse it.
In the 2010 edition of the Dietary Guidelines for Americans consider obesity as “the greatest public health threat of this century,” because it increases the risk of disease. In recent decades, lots of food consumed outside the home usually grew in size from two to five times. “King Size”, “double shot” or “triple burger” are common in the menu descriptions. Invite Dietary Guidelines to reduce the sizes as a way of balancing calories and analyze the influence of the food environment as a contributing factor to the obesity epidemic. While consumers should eat with more awareness and to maximize their efforts by eating smaller portions, the contribution of the food industry can be critical in reversing the obesity epidemic. Finally, efforts from the area of ​​public health should aim to make it quite clear the relationship between portion sizes, calories and obesity.

Analysis of consumer and food marketing

Monica Mr. Barreiro is in Psychology and has a Graduate Food and Beverage Marketing. He is president of MB10 Advertising Inc. Speak on “Perception of value and effect on reality” (11.45 to 13).

Certain times are skeptical of consumer perceptions, assuming that the weight they have in the actual purchase is not proportional to it. However, the market weaves its battle in the heads of the subjects of communication and is often desired effects and others not, in reality the purchase. This presentation will discuss actual cases of consumer behavior to different product categories. What do we look when we do focus groups?: Opportunities for advertisers, review and other matters what goes unnoticed, see where you are thinking of the people. And the food market, in this sense, gives us opportunities every day if we look. With an eye on the nutritional value, health, among others, it is possible to achieve what we call the triumph of listening to consumer needs and then provide the answer with the right product to that request and then engage the marketing and communication that will be responsible for generating the promise. This is the triumph of marketing over food pharmaceutical marketing. While pharmaceutical marketing follow asleep, the next ten years will be a marketing opportunity for food, there can mix market trends, consumer desires and promises of more healthy lifestyle, among others.

Trends in Health & Wellness

Steve Walton is CEO of Health Focus International advises top 100 food and beverage in the world on portfolio strategies, concepts development and rebranding health and nutriciónDisertará on “Trends in Health and Wellness – what buyers want “(14.30 to 16).

While the trends in food and beverages are an invaluable ally for developers and marketers are not unique solutions to suit all consumers equally. Eat Stop Eat You also need to understand the wishes and attitudes of consumers about health and nutrition, to create marketing opportunities and winning products. The presentation will address important trends in health and nutrition in various Latin American markets and its comparison with what is happening in the United States.
Analysis will be the subject of stress experienced by the entire population of buyers, and other problems such as arthritis and declining mental capacity, affecting buyers live longer. Also the issue of weight gain among consumers, will be referred to differences between consumers who are overweight and obese consumers.
Another key issue is that of changing information sources buyers use and how they affect businesses in the food industry and anyone seeking buyers communicate messages about health and wellness. Where buyers are looking for information? How important their service providers of health care or other sources such as magazines and mass media? We will also refer to the opinions of buyers about their level of knowledge on health issues and trends in this regard. With the voluminous amount of information now have at hand, how much smarter are the buyers?
It will explore the growing interest to today’s buyers free food for certain ingredients that are not considered desirable, the use of sugar, fats and artificial ingredients, the greater appetite of buyers for fresh and natural foods, their views about processed foods and increasing interest in the environment.

Roundtable on Obesity

Three of the most renowned specialists in nutrition and obesity in Argentina, part of the Round Table “Obesity in Argentina: Challenges and Opportunities for the food and beverage industry” (16.30 to 18). Knowing the benefits and harms that produce food in the body is central to our lives. However, it is often seen in medical practice that many patients based their knowledge on common knowledge, concepts and information science journalism and advertising. To clarify this confusing picture call on three of the most renowned specialists in nutrition and obesity in Argentina, in order to guide the industry in its quest to better understand the current state of obesity in the country and help to have better proposals consumers. Members of the Roundtable will be Dr. Alberto Cormillot physician, writer, educator, health and social communicator, Dr. Monica Katz, medical specialist and director of Nutrition Graduate Courses and Career Oriented Nutrition Specialist in Obesity Favaloro University, and Dr. Ricardo Olmedo, MD, a specialist in eating disorders and obesity, and member of the Argentina Society of Obesity and Eating Disorders.

Free Conference

The free lectures are activities to be undertaken in parallel with the tariffs, all day from the Food Technology Summit.
Jorge Sarasqueta-director for Latin America Innova Market Insights, will present the “Global Trends in health and welfare” (11 a12hs). Mr. Sergio Britos Nutrition will speak about functional foods in his talk entitled “Towards a healthy nutrition 2020″ (12.30 to 13.30). Minetras Cristina Zapata, Ph.D. in Economics and International Business Specialist, will speak on “Trends in Food and Beverage Marketing” (14.30 to 15.30).
In turn, there will be a roundtable with the participation of Ricardo Weill (director of Research and Development of Group Danone in Argentina), Nora Engo (manager of Research and Development of Molinos Rio de la Plata), Henry Salcido (Manager R & D – I am Expert Global Beverages – Global Design Center – Global Projects Unilever de Argentina SA) and Antonio Chantada (Development Manager and Quality Fridge Campo Austral), which discussed the theme “Research and Development: Challenges in creating new products” (16 to 17.15).

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